ADCB TouchPoints: 2025 Loyalty Trends Transforming UAE Banking - Dubai Digital Experts
In 2025, the UAE is witnessing a digital transformation in travel and banking loyalty schemes. At the heart of this change are two dynamic ecosystems: Etihad Guest, the loyalty program of Etihad Airways, and ADCB TouchPoints, the reward engine of Abu Dhabi Commercial Bank. These programs, along with the visibility of ADCB Metro Station and strategic Emirates NBD hiring, reflect a new era of fintech-powered customer experience.
Etihad Guest just crossed 20 million members globally (as of May 2025), following several high-impact updates:
Image Caption: Etihad Guest lets you earn miles even on daily spending and savings.
TouchPoints is no longer just a secondary perk—it’s a whole lifestyle currency. In 2025, ADCB revamped TouchPoints to provide broader earning options but tightened redemption rules.
| Redemption Type | 2023 Rate | 2025 Rate |
|---|---|---|
| Instant Shopping | 8,333 TPs = AED50 | 10,000 TPs = AED50 |
| Online Vouchers | 40,000 TPs = AED200 | 50,000 TPs = AED200 |
| Miles via Etihad Guest | 14,000 TPs = 1,000 miles | Unchanged |
| Best Value Redemption | TouchPoints MAX Merchants | 8,333 TPs = AED50 |
ADCB Al Ittihad Branch is now the brand’s flagship digital-first outlet, offering FacePass ATM login and tablet-based service.
Meanwhile, ADCB Metro Station (on the Green Line) continues to generate footfall as part of RTA’s monetized metro naming initiative—ADCB’s visibility strategy still pays off in brand recall and SEO queries like “ADCB Metro Station timings.”
Many UAE expats search for “ABA Routing Transit Number” when wiring money to or from the US. While UAE transfers use SWIFT, the ABA routing number 021087730 belongs to the UAE Central Bank’s dollar-clearing partner for wire transfers. Wise, Remitly, and banks often list this info in their USD payment instructions.
Searches for “Emirates NBD Careers” surged in Q2 2025 as the bank scales for digital hiring. Freshers and professionals alike can explore roles, especially in tech and analytics.
| Role | Source | Posted |
|---|---|---|
| Retail Banking Officer | Indeed UAE | July 2025 |
| Data Scientist – Fraud Prevention | LinkedIn Jobs | June 2025 |
| Emirati Graduate Program – Ruwad | Emirates NBD Portal | Ongoing |
About AED5 at selected merchants; higher redemption rates apply via vouchers or Etihad Guest miles.
Use Etihad Pointspay at ecommerce sites or transfer to hotel partners and car rental agencies.
No, it’s a branded naming partnership with RTA. The metro station is operated by Dubai Metro (RTA).
It’s an American 9-digit bank code. UAE users may need it when wiring USD to or from a US account via platforms like Wise.
Yes! Emirates NBD runs Ruwad and Bedaya graduate programs. Apply through their official careers page.
In 2025, Etihad Guest and ADCB TouchPoints represent a shift toward hyper-personalized loyalty and everyday value. Whether you’re flying, shopping, saving, or applying for a leading banking job in Dubai, digital loyalty is embedded in your lifestyle. Keep tracking these loyalty innovations and leverage them fully as a digital expert in Dubai’s thriving fintech ecosystem!